Disney+, HBO Max and Netflix fight for your eyeballs on Christmas Day
It’s not just the National Basketball Association trying to block viewers this Christmas this year. Three of the major streaming services are launching new big-budget content on their platforms, two of which were supposed to be released exclusively in theaters earlier this year before the pandemic forced studios to scramble to reinvent their models for the new normal.
- waltz disneyit is (NYSE: DIS) Disney+ launches Pixar Soul.
- Wonder Woman 1984 will be available on AT&Tit is (NYSE:T) HBOMax.
- netflix (NASDAQ:NFLX) present Bridgerton, the first series from Shonda Rhimes’ production company.
You don’t have to search your stocking for Christmas presents. Just turn on your TV. Major streaming services are no joke these days.
Streaming a Wi-Fi Christmas
On Friday, Disney, AT&T and Netflix aren’t tearing up the pages of rival playbooks. They draw new coins in the sand.
Disney hasn’t had a theatrical release since Pixar Forward had the misfortune to hit the big screen two weekends before the multiplex industry shut down in mid-March for the pandemic. It’s either pushed the release date of upcoming movies to 2021 or brought less-hyped movies straight to Disney+ this year.
The only exception was the live reboot of Mulane that it opted to offer a premium digital offering, with Disney+ subscribers paying $30 for the right to access the film three months before it hits the platform earlier this month. Soul will be offered to Disney+ subscribers no additional cost.
AT&T’s WarnerMedia to Release Wonder Woman 1984 on HBO Max the same day it hits theaters. It does not charge HBO Max subscribers a premium beyond their existing subscriptions. It’s a big gamble, and with Warner Bros. of AT&T pledging to do so with its entire 2021 release slate, this will have to pay off in a major way.
Finally, we have Netflix. It has been three years since he signed an agreement with Shondaland of Rhimes, the production house behind several ABC hits, including Grey’s Anatomy and How to escape murder. Bridgerton is a period piece with a modern take on race and gender roles. It’s an entire series, but since Netflix makes entire seasons available at once (unlike Disney+ and HBO Max, which prefer weekly installments of their most popular shows), many Rhimes fans will go through every episode. over the weekend.
It makes sense, of course. Christmas is usually a big time for movies, attracting family reunions and studios trying to score year-end Oscar buzz. This year will be different. There are still movies that only open at the multiplex this holiday weekend, but streaming releases will generate a wider audience.
The game has changed to media headlines and the viewers they need to entertain. It’s been a very unusual year, but streaming platforms and prolific Christmas Day releases are here to stay.
This article represents the opinion of the author, who may disagree with the “official” recommendation position of a high-end consulting service Motley Fool. We are heterogeneous! Challenging an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and wealthier.